03 · Direction and positioning
Social Media Strategy
Our strategy work gives your social presence clearer direction, from positioning and content pillars to audience, messaging and opportunities for growth.
What's included
Before creating more content, figure out what the content needs to do.
Start a Project- 01Profile audit
- 02Competitor review
- 03Content direction
- 04Content pillars
- 05Audience positioning
- 06Growth recommendations
- 07Action plan
How we work
A clear process. No content chaos.
Understand · Define · Create · Refine · Publish · Analyze
- Step 01
Understand
We start with your business. Your goals, audience, competitors, positioning, existing content and what is or isn't currently working.
- Step 02
Define
We establish the direction. Content pillars, visual approach, messaging, formats and the role social media should play within your wider business.
- Step 03
Create
Strategy becomes content. We develop your monthly plan, creative assets, videos and copy before sending everything for review.
- Step 04
Refine
You review before anything goes live. Feedback is incorporated so we're aligned on both the creative and strategic direction.
- Step 05
Publish
Once approved, content is scheduled and published according to the agreed plan.
- Step 06
Analyze
Performance gives us the next set of answers. We review what's working and use those insights to continuously refine the approach.
FAQ
Questions, answered
All questionsDepending on your needs, strategy can include a profile audit, competitor analysis, audience positioning, content pillars, messaging direction, content opportunities and actionable growth recommendations.
Ready when you are.
Tell us a little about your business and what you need help with. We'll take it from there.