04 · Campaigns and reach

Paid Social

We plan and manage targeted social campaigns designed around specific objectives, from awareness and traffic to leads and conversions.

A poster ad on a tiled wall reading, are people ignoring your brand

What's included

Organic content builds the presence. Paid social helps extend its reach.

Start a Project
  • 01Campaign strategy
  • 02Audience targeting
  • 03Creative direction
  • 04Campaign setup
  • 05Optimisation
  • 06Performance reporting

How we work

A clear process. No content chaos.

Understand · Define · Create · Refine · Publish · Analyze

  1. Step 01
    A team around a tiled table with laptops, phones and a notebook, working through a brief

    Understand

    We start with your business. Your goals, audience, competitors, positioning, existing content and what is or isn't currently working.

  2. Step 02
    A quiet studio desk lined with black office chairs

    Define

    We establish the direction. Content pillars, visual approach, messaging, formats and the role social media should play within your wider business.

  3. Step 03
    A hand holding a phone on a gimbal, filming a flat lay

    Create

    Strategy becomes content. We develop your monthly plan, creative assets, videos and copy before sending everything for review.

  4. Step 04
    Hands typing on a laptop at a pale stone desk

    Refine

    You review before anything goes live. Feedback is incorporated so we're aligned on both the creative and strategic direction.

  5. Step 05
    Hands holding a phone showing an Instagram feed, with the content calendar open on a laptop behind

    Publish

    Once approved, content is scheduled and published according to the agreed plan.

  6. Step 06
    An analytics dashboard open in a browser, shot close up

    Analyze

    Performance gives us the next set of answers. We review what's working and use those insights to continuously refine the approach.

FAQ

Questions, answered

All questions

Yes. Paid social can be managed alongside your organic content or as a separate service, with campaigns focused on objectives such as awareness, traffic, leads or conversions.

Ready when you are.

Tell us a little about your business and what you need help with. We'll take it from there.